The corporate will quickly additionally debut a handy tackle noodle bowls, one in every of which can be made with Past Meat.
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Singapore-style meals firm Nona Lim (named after its founder) reveals that if you wish to introduce folks to meals they is probably not aware of, make it as accessible as you possibly can.
When the corporate debuted its Warmth & Sip Cups a few years in the past, it opened an entryway to the Asian custom of bone broth to the lots. The broths, in flavors comparable to Thai Coconut Lime, Miso and Vietnamese Pho, are available a type issue extra resembling a Starbucks espresso cup and will be heated in a microwave (after the liner plastic is eliminated).
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The innovation eclipsed the remainder of Nona Lim’s lineup of merchandise. The merchandise, which had initially been bought in Complete Meals and Costco, can now be present in 7-11, Amazon Go, Walmart and HyVee shops, amongst others.
“Lots of people are nonetheless gravitating towards the purposeful advantages of bone broth, however most significantly, [the cups’] comfort,” Lim stated. “All of us are main busy existence, and the cup actually permits us to have a nourishing broth with out compromising on the flavour or the standard.”
Lim is not stunned that loads of these retailers have picked up on more healthy merchandise like hers, however she is stunned by how rapidly they’ve accepted them.
“The truth that it got here rapidly on the heels of us being nationwide in Complete Meals for lower than a yr was a shock,” she stated.
Nona Lim is hoping for an additional hit primarily based on comfort and taste with its introduction of Contemporary Noodle Bowls this June. The microwaveable bowls will debut with two flavors: Spicy Miso Ramen and Dan Dan Noodle, the latter of which is vegan and made with Past Meat crumbles. They will be accessible first in Complete Meals, Walmart, HyVee and Gelson’s.
“Our philosophy is to create on-the-go comfort, so the noodle bowl is one other instance of that,” Lim stated. “It’s a tackle the standard dorm cup noodles that you just may need in school, however much more nutritious and premium.”