The best way to Pitch a Story: 9 Insider Suggestions for Contacting the Proper Editor

You’ve obtained a implausible concept for a narrative. You even know which publication or web site it’s excellent for.

The one downside? You haven’t any concept who it’s best to pitch — or how you can get in contact with them.

Determining which editor to contact — and discovering that editor’s e mail deal with — could be a frustratingly time-consuming facet of freelance writing. But it surely’s oh-so-necessary if you wish to see that story revealed.

The best way to pitch a narrative to an editor

Don’t despair; there are just a few tips for making the method simpler. All it takes is a few sleuthing — after some time, it’s possible you’ll even discover the method enjoyable! (I’m not the one one who does slightly victory dance after I lastly get in contact with the correct editor, am I?)

On this put up we’ll assessment each how to determine which editor to pitch, after which tips for locating that particular person’s e mail deal with, so you possibly can place and receives a commission for extra items.

To kick us off, listed below are some concepts for how you can determine which editor to pitch.

1. Get as particular as attainable

Except it’s a extremely small publication, keep away from pitching the editor-in-chief; she’ll most likely simply delete your e mail.

As an alternative, attempt to discover the editor who oversees your story’s beat. If you happen to’re writing about an up-and-coming clothes designer, for instance, search for the style or type editor. The best method to decide that is to Google “Actual Easy vogue editor,” or “Actual Easy masthead” after which seek for “vogue” or “type.”

If you happen to can’t discover that info, “Go for a senior, deputy, or affiliate editor,” says freelance writing professional Linda Formichelli. “If that editor isn’t the correct one, she’ll usually ship your question alongside to the proper editor.”

She says to not trouble with contributing editors or copyeditors, as they’re not chargeable for assigning tales.

2. Name the publication

This may increasingly sound old style, but it surely works. In case your goal publication has a telephone quantity listed, name and ask to be related to the related division. After you have somebody on the road, ask, “Who ought to I contact with a pitch about journey to Greece?” Simple peasy.

“I sound like a damaged document…‘Decide up the telephone! Decide up the telephone!’” says Formichelli. “A lot of my college students are pleasantly stunned that they get a fast reply.”

three. Ask your contacts

If you happen to’re a member of any on-line writing teams, ask your fellow members if they’ve a contact at your goal publication. In the event that they’re acquainted with your work, they might even be prepared to introduce you over e mail — bonus factors!

“You should definitely provide your e mail deal with on the discussion board or invite direct messages so respondents received’t should share the information with the entire group,” suggests Formichelli.

four. Search Twitter

Smaller web sites and publications might not publish a masthead. Probably the greatest methods to seek out otherwise-unlisted editors is thru Twitter, since customers usually checklist their place of employment of their bios. In Twitter’s search device, sort within the phrase “editor” plus the @deal with of the publication you’re focusing on.

Some editors even want to be pitched on Twitter earlier than shifting the dialog to e mail, so it doesn’t damage to ship a direct message.

If you happen to’re actually eager to make a connection, you may even create what The Write Life founder Alexis Grant calls a Discover-Me Checklist, then strategically work together with editors you need to write for.

5. Be part of Mediabistro’s AvantGuild

Sure, you’ll should pay for a premium membership (though they do provide a free trial!), however for severe freelance writers, it’s usually value it. You’ll get entry to mastheads for prime magazines, in addition to Mediabistro’s “The best way to Pitch” sequence, which particulars precisely what, when and whom it’s best to pitch at 100 publications.

And don’t neglect, that price is tax-deductible!

Fast word from The Write Life: Are you seeking to enhance your pitches? Get a free copy of The Freelance Author’s Pitch Guidelines to enhance your success price with editors.

Subsequent up: Suggestions for locating that editor’s e mail

When you’ve discovered which editor to pitch your story to, you’re properly in your approach! However how on earth do you discover that particular person’s e mail deal with?

Listed below are just a few suggestions for getting your palms on the editor’s e mail.

6. Use Google’s superior search

Don’t skip this step simply because it appears too straightforward.

Search “Jane Doe e mail deal with,” and it might pop proper up. You may additionally attempt looking out “” to see when you get any hits.

And keep in mind, whereas most of us follow the search field on Google’s homepage, the search engine affords many extra methods to seek out what you’re on the lookout for. If you happen to actually need to milk Google for all it’s value, attempt these superior suggestions for utilizing Google search from Lifehacker.

7. Attempt Gross sales Navigator for Gmail

This was once known as Rapportive earlier than it was acquired by LinkedIn. Now there’s each a free and premium model. The Gmail extension exhibits the social media profiles of whoever you’re emailing proper within the sidebar of your Gmail account, which is helpful for model constructing and common networking — and pure gold for locating e mail addresses.

When looking for an editor’s e mail deal with, begin typing completely different identify combos into the “To” discipline, like,,, and If she makes use of her work e mail for her LinkedIn profile, her identify and picture will pop up if you’ve hit the jackpot.

eight. Look on LinkedIn

Do extra than simply look at their profile. Dig slightly. It’s changing into extra frequent for LinkedIn customers to incorporate their e mail deal with both of their contact info part or on the backside of their introduction word. Look deep of their profile and also you may discover an e mail deal with.

LinkedIn additionally has a direct message characteristic, however chances are high you’ll should improve to premium to ship a message to somebody who’s not your connection.

When you’re there, look to see if anybody you already know is related with this editor. Possibly they’ll make an introduction for you!

9. Discover the editor’s colleagues

If you happen to’re nonetheless arising brief, attempt to discover an e mail deal with for a colleague on the similar publication. In a put up for The Muse, Grant calls this considered one of her “absolute favourite hacks.”

She shares this instance: “Say you discovered considered one of Joe Schmo’s colleagues, Mary King, and her e mail is Realizing that, you possibly can simply guess what Joe Schmo’s e mail could be:”

Subsequent step? Pop it into your Gmail extension to see when you’ve obtained a match. (Be aware that simply because it doesn’t seem doesn’t imply it’s a no-go; some editors might use their private e mail addresses for his or her LinkedIn profile.)

You too can merely attempt sending your pitch and see if the e-mail goes via. You by no means know, you may get fortunate!

The Write Life usually updates and republishes posts so they’re extra helpful and related for our readers. We up to date this put up in 2019.

Photograph through Jacob Lund/ Shutterstock 

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