After we consider magazines, our minds usually go to the shiny newsstand publications: magazines about health, movie star gossip, residence adorning or recipes.
However masking parenting faux-pas and nifty new placemats aren’t your solely choices when you’d prefer to write for magazines. In actual fact, these glossies are solely a tiny fraction of the publications on the market in search of writers.
Immediately we’re going to speak a couple of nook of the journal market that has much less competitors, larger charges, and a ton of potential markets: commerce publications.
What’s a commerce publication?
Most industries have commerce magazines tailor-made to professionals of their discipline. From grocery store produce professionals to signal makers to nail salon house owners to roofers, most fields have a number of magazines particularly for individuals of their career.
For instance, AdWeek is a commerce publication that caters to promoting professionals. Aviation Week & House Expertise is a go-to useful resource for professionals within the aviation discipline. Animal Pharm Information targets professionals within the animal well being and diet area.
Commerce magazines cowl a particular business for a particular group of execs. They have an inclination to make use of language these professionals are conversant in (and others may not perceive), together with jargon and acronyms.
How a lot do commerce magazines pay? Usually as much as $1 per phrase or extra. They usually don’t obtain as many pitches from up-and-coming writers as among the family names you see on the newsstand.
Your alternatives vary from publications that cater to long-term care professionals to bowling alley managers to a big selection of different business execs. I’ve written about every part from mango merchandising to how golf course managers preserve their greens regardless of herds of elk wandering via.
Who writes for commerce publications?
In some industries, you’ll want specialised, superior data to jot down for business publications, however different fields are way more open to writers who don’t have superior data of the sector. You’ll want to learn the publication’s tips to see if it’s a must to be an business skilled earlier than spending your time crafting a pitch.
Linda Formichelli, a contract content material author who has additionally taught others the best way to earn cash writing, has written for all kinds of commerce magazines through the years. Her commerce clips embrace a pizza restaurant-owner publication, a magazine for credit-union executives, a publication for many who personal in-plant print retailers, and one which appeals to boat-related enterprise house owners.
“I admit it — with trades, the glamour issue is lacking in motion,” Linda wrote. “You received’t get the identical thrill seeing your byline in Boating Trade as you’ll in Glamour. However guess what? I’m not on this sport for the bylines. I’m in it for the paychecks.”
And be mindful, many business publications additionally run articles that aren’t particularly associated to their fields. Many enterprise, finance and regulation publications embrace quick sections to enchantment to a broader spectrum of pursuits, corresponding to tales about journey and eating.
How do you discover commerce magazines to pitch?
After I first seemed into commerce magazines a number of years in the past, I turned to Author’s Market and pored via its many pages of listings. Some love the net, subscription-based model, however I went the old-school, library-book route. I lugged the thick quantity residence and spent hours going via the massive “commerce journal” part, making a notice of each publication that appeared like a very good match.
I spent a variety of time copying down essential information from the information and transferring it right into a spreadsheet. However as quickly as I went on-line to cross-reference the contact information, I noticed among the names from the print e-book had been already outdated.
It’s typically a greater thought to make use of print publications and on-line directories to search out the names and web site addresses of publications that could be a very good match — not editors. Then go on to that publication’s web site and discover the writers tips to get probably the most up-to-date info.
Google’s additionally an easy-to-use useful resource. Search for lists of commerce publications like this one. Or Google “[your favorite industry] + commerce journal” and see what comes up. You’ll discover fairly just a few assets and choices with a fast internet search.
How do you determine which commerce publications to method?
When you’ve got expertise in a selected business, that’s an excellent place to begin.
For instance, when you have expertise with horses, pitch horse magazines. For those who had been a realtor as soon as, search for actual property publications. You’ll want to point out your and related expertise in your letter of inquiry, as that may assist you to stand out from freelance writers who don’t have any background within the discipline.
For those who write typically for publications in a selected business, you’ll develop a distinct segment over time. That may be extra profitable, since you’ll have extra expertise and know-how than different writers.
However don’t make the error of considering it’s a must to be an skilled in a sure matter to jot down for a commerce journal. Many publications are comfortable to work with expert, dependable writers who’ve fundamental data of a topic and may conduct analysis and interviews to fill within the gaps.
How do you pitch a commerce journal?
When you’ve chosen just a few publications, you’re prepared to achieve out.
Earlier than pitching, totally analysis the publication by studying again points to see what kinds of matters they like to jot down about, in addition to what they’ve coated just lately. Your objective is to tailor your pitch to their specific wants. Commerce publications, even in the identical business, can differ extensively of their protection of comparable matters.
Double-check you’re following the freelancer contact directions for every specific journal. Some could favor you pitch tales whereas others favor a normal “letter of inquiry.” In the event that they don’t have particular info, a letter of inquiry is commonly a very good place to begin.
An LOI is a “letter of inquiry,” “letter of curiosity” or “letter of introduction.” Your LOI introduces your self, demonstrates your familiarity with the journal and matter, explains why you’re certified to jot down for the publication, and presents a few of your concepts in addition to your credentials.
“You write it as soon as, and also you reap the rewards repeatedly. That’s why it’s essential to get yours proper from the get-go,” wrote Mridu Khullar Relph, who highlights the significance of having a letter of introduction in your again pocket to reveal you’re the perfect individual for the job.
That is an up to date model of a narrative that was beforehand revealed. We replace our posts as typically as attainable to make sure they’re helpful for our readers.
Picture by way of Farknot Architect / Shutterstock